Know Your People

Think about someone on your team who's been underperforming.

Maybe they went quiet six months ago. Maybe they're technically talented but constantly creating friction. Maybe they show up every day and you can tell — something isn't connecting.

Here's what most leaders assume: it's a motivation problem. A focus problem. A fit problem.

Here's what it usually is: a needs problem. Specifically, a need that's been invisible — to them, to their manager, to the whole team — and has been quietly driving behavior in ways nobody has language for.

That's not a soft observation. That's science. And it's solvable.

WHAT THIS IS

Know Your People™ is a leadership and team development intensive that gives your people — and the leaders who lead them — the tools to finally see each other clearly.

It's built around the Birkman Method, one of the most comprehensive behavioral assessments in the world, with over 70 years of research and use by 10,000+ organizations globally. Bobby Hulme-Lippert is a Certified Birkman Professional — which means he doesn't just administer the assessment. He knows how to take what the data reveals and turn it into a real conversation that changes how a team works.

Here's what makes Birkman different from every other assessment your team has probably already done:

Most assessments tell you about behavior; how someone comes across, what they prefer, what their strengths are. It’s definitely useful — and also incomplete.

Birkman tells you about needs, the specific conditions under which a person does their best work, stays engaged, and stays out of stress mode. And it shows you what happens to them — and to everyone around them — when those conditions aren't met.

When a team can see each other at that level, something shifts. Not because everyone suddenly agrees. But because people stop misreading each other. They stop fighting about the wrong things. They start building something together instead of around each other.

WHAT CHANGES

After a Know Your People™ intensive, teams report:

  • The person who "seems disengaged" — leaders discover they've been managing them in exactly the way they find most draining. That changes within a week.

  • The recurring argument between two people — it stops being personal and starts being navigable. Not because the conflict disappears, but because both people understand where it comes from.

  • The high performer who keeps burning out — leaders finally see the specific need that's been going unmet, often for years. The fix is usually smaller than anyone expected.

  • The new team or merged team that's polite but not yet clicking — they stop performing niceness and start performing trust.

FORMATS

This isn't a one-size-fits-all workshop. Bobby tailors every engagement to the team's specific needs, stage, and what the keynote already planted.

Individual Leader Debrief (90 minutes) The best entry point for leaders who attended the keynote. Bobby walks them through their full Birkman report — not just the surface, but the patterns that explain how they lead, what drains them, and what they need to operate at their best. Many leaders call this one of the most clarifying conversations of their career.

Team Workshop (half-day or full day) The whole team takes the assessment ahead of time. Bobby debriefs results and facilitates a structured session where people see each other — and their team map — in a new way. The goal isn't just awareness. It's a shared language and a concrete plan for working differently.

Multi-Session Team Development Series (2–3 sessions over 30–90 days) For organizations that want to build on the keynote over time. Bobby works with the team across multiple sessions, going deeper with each one. This is where the real culture change happens — not in a single day, but across a quarter.

WHAT THIS IS NOT

This is not a personality quiz. This is not a teambuilding exercise. This is not a feel-good retreat.

This is a rigorous, research-backed process that gives leaders and teams a more accurate picture of what's actually happening — and a guide who knows what to do with that picture.

A WORD ABOUT THE TOOL

The Birkman Method has been used with over 50 million people worldwide. Unlike assessments that put people in a box, Birkman reveals four dimensions of every person: how they usually behave, what they actually need, how they respond under stress, and what genuinely motivates them.

Those four things together explain most of what's confusing about your team.

Bobby is a Certified Birkman Professional with experience using the method in leadership coaching, team development, and organizational consulting across nonprofit, corporate, and association contexts.

WHO THIS IS FOR

  • Organizations that want the keynote to actually stick

  • Leadership teams navigating a transition, merger, or culture reset

  • Teams where there's real talent but not enough traction

  • Leaders who want to understand their people at a level the org chart never shows them